Perky Fins

Perky Fins: Premium Feed for Vibrant and Healthy Discus Fish

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Perky Fins is a brand specializing in high-protein feed for discus fish. Their product — slow-sinking 2.5mm granules — contains 50% protein from natural marine sources and insects. The feed is positioned as a natural solution for enhancing the natural coloration of fish without artificial dyes, making it the ideal choice for experienced aquarists who value the health and beauty of their pets.

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Client Goals

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The client needed to develop branding and packaging design from scratch, create 3D renders of the product for marketing materials, and prepare high-conversion listings for a successful Amazon launch. The main task was to emphasize the premium quality, natural ingredients, and effectiveness of the discus fish feed.

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Project Scope

1. Branding and Packaging Design — Creating a unique brand identity that reflects the premium and natural qualities of the product.
2. 3D Packaging Rendering — Visualizing the product for marketing purposes.
3. Listing Preparation — Developing the structure and content for Amazon, focusing on the key benefits of the feed.

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What We Did

1. Branding and Packaging Design
   • Developed a brand identity using blue and yellow accents, which are associated with water and the vibrant coloration of fish.
   • Created a packaging design that highlights natural ingredients and high protein content.
2. 3D Packaging Rendering
   • Visualized the product in 3D, allowing the client to use the images for marketing even before production began.
   • Integrated infographics showcasing the benefits and composition of the feed.
3. Listing Preparation
   • Developed the listing structure, emphasizing key benefits: enhanced coloration, immune support, American quality, and slow-sinking granules.